How to market your books - and yourself, as a writer

I've been forced recently to question whether I do enough to market my own books; I've had some really disappointing sales figures.

It got me thinking, and I was challenged to take a look at what I already do, marketing-wise, to see whether I can improve things. So...

Blogging.

I blog, and not as often as I used to, I'll admit.

There are two reasons for that. The first is that over the last twelve, possibly eighteen months, I've been in a bit of a funk. Life has felt like a huge effort - my world seems to have shrunk and I've been pretty down at times. I believe I am peri-menopausal (sorry fellas, if you're reading!) which has affected my mood, confidence, concentration, and motivation. Quite frankly on occasions I've just wanted to shut the world out and curl up in a ball until I feel better. Another reason is that the Squidgelings are both at uni now, and I have found it extremely hard to adapt to them not being at home, as well as coping with issues they have had while they're away. Maybe I should've pushed myself to still share my life and writing, but I simply couldn't.

At least the blog's still here, and it's still the first place people come to, to find out about me and what I write. I like writing posts - and I hope you enjoy reading them, even if there haven't been as many of late.

Website.

I do have one. But set up after the Scribbles 'because authors need a website', I never really saw the need for it after establishing a blog - and it's horribly out of date. I used a freebie website thing to set it up, but the problem was that I didn't find it easy to use or make changes to. I was also using it so infrequently, I'd forget how to do things or the templates would have been updated and I didn't have a clue. I've said before I'm a bit of a numpty when it comes to IT - I'd rather not do it than make a mess.

I did look at getting one set up for me, but the cost was prohibitive, especially if I wanted to transfer all my Scribbles over to a new domain/host/whatever it's called. I will work on it in the future, but even with some lovely advice available from BInk, it's literally all double-dutch to me.

Facebook.

I'm on it. As myself, not as 'Author', and I'll admit to being very careful here about posting marketing information. Mainly cos facebook take offence if you sell on an undesignated page, but also because facebook for me is about more than selling. It's friendship and keeping in touch, and I don't want to jeopardise friendships by seeming to ram my books down people's throats. Of course I share when I've got a new book out or a cover reveal, but I don't do it to gain sales - I do it to share my excitement.

In all of my social media, I'm genuinely me, and that's something that seems to be really valuable when...

Selling the books.

The vast majority of sales for my novels are direct sales - it's relationships that sell books in my experience. People will buy once they've met me, but if they see my books as being written by an unknown author, they don't tend to take a punt without some knowledge under their belt or a recommendation. That's where catchy blurb/eyecatching cover becomes important too.

In the vast ocean of books on Amazon, my novels are mere amoeba and have to fight extra hard for attention. Especially when it's probably not children - my target market - doing the searching for suitable reading materials, but their parents and grandparents. Ditto on a bookstore shelf; most bookstores have children's titles limited to the big names or popular formula series that children love to read.

My novels have proven to have crossover appeal (instead of middle-grade, they need an 'anyone over 9 years' tag!) but labelling them as children's books can put adults off buying them for themselves.

And the price...I've said it before and I'll say it again - selling children's books is hard. An unknown author, whose books are twice the price of a known author (I know, there's also economy of scale to consider) is unlikely to get chosen. But a lot of the time the price is out of my control...

So relationship is really important for my sales figures.

Reviews.

I do get some lovely comments from readers. I also get some lovely reviews, but not very many. That said, I'm not very good at asking for feedback. All my books are listed on Goodreads and I've done giveaways; I've had one review as a result. One. From several, multiple copy giveaways.

Book reviewers like to have ARC's (Advance Reader Copies), and I'd be happy to send some out - but who do you ask? Children? Adult readers? Book bloggers? (The latter are really hard to get featured by, and I've not seen many for children's books.) The latter tend to focus on big names...

Author events.

I do a fair few of these in schools, for groups, or at fairs. I normally hope to cover my table fee, if nothing else - but schools can be tricky as they may not want you to sell direct. Most of the money I make as an author comes from events where I'm giving a talk or running a creative writing session and charge a fee - any books sold on top are usually a bonus.

Guest blogs.

I don't do this very often, but sometimes I write blogs for other sites. This widens my reach, but doesn't necessarily convert to sales.



Looking at all of that, I think I market myself more than my books - but I market myself in order to sell my books. Does that matter? It gets sales...but maybe I need to backtrack a step.

Why did I start writing books in the first place? To give readers good stories. Did I want to be rich and famous? No - I wanted to encourage children to read. So maybe, just maybe, I need to not be so worried about the marketing? Having said that, I'll ask for more reviews. I'll blog more. I'll take another look at the website and attend more author events if life allows me to. I might even blow my own trumpet a bit more.

Oh, and I'll be sure to hand out some of my new business cards...